thedailywhat: Marketing Campaign of the Day: Ad agency McCann Worldgroup sent a life-size kid model soaring into the skies “to communicate that with Big-Bloom bubble gum kids can blow the biggest bubbles of all.” Added Bonus: Scaring the bejeezus out of people who don’t realize that’s not a real kid. [superpunch.]

thedailywhat:

Marketing Campaign of the Day: Ad agency McCann Worldgroup sent a life-size kid model soaring into the skies “to communicate that with Big-Bloom bubble gum kids can blow the biggest bubbles of all.”

Added Bonus: Scaring the bejeezus out of people who don’t realize that’s not a real kid.

[superpunch.]

(Source: thedailywhat)

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